The Prime Way to Utilize and Develop Your Market Research Skills From Scratch!

Product management is a strategic function inside a corporate organization that works directly with issues connected to product development, business improvement, product launch, and to choose the company’s marketing approach for a product. Research in the field of marketing that is conducted systematically, beginning with the formulation of a problem, the formulation of research objectives, data gathering, data collection, data processing, and the interpretation of research findings. Without conducting market research, businesses are unable to determine which aspects of marketing initiatives would yield the best results. There will also be challenges in the process of developing items, or developing products that do not meet market demands.

This class giving you a chance to learn more and improve your understanding about product management fields.

Class Key Points:
– The principles, roles, and main goals of product management
– Basic skills that needed to be a product management in the future
– The fundamentals and the importance of market research
– How to build an impactful market research
– Product management study case